Design Analysis

The recognizable face of the protagonist, Clint Eastwood, is the central focus of this poster. As your eye moves along the rough texture of the animation you see the gun, it is the next thing your eye picks up on. Indicating the amount of violence and gun slinging the movie contains. The image creates a depth of field along the z-axis with the three shadowy figures in the distance. The red sky behind them adds a feeling of tension and anticipation of the possibilities this film could hold, given Eastwood’s filmography. Once you have surveyed the figures in the picture the name Sergio Leone appears in the sky, intriguing a viewer familiar with him. I like how the picture is drawn, as opposed to a photograph; it is fitting for the setting of the movie, much like how a wanted poster in the old west would be hand drawn. The hand drawing also makes the text of yellow brush strokes more appropriate. The text below the movie title fits well because it is bold and simple; the red balances the hot colors at the top of the page.  Even the multicolor Technicolor symbol has its place at the bottom of the page, opposite the Techniscope symbol with the same number of letters; balancing the last line well. The design of the text overall, allows you to get the information to this piece of art in order of importance, easily in an organized fashion. The poster gives good information about the film it advertises in an artistic way, which is paralleled by the film itself.